• spring outfit of a trench coat, white tee, blue jeans and a black bag

    Why A Trench Coat Is Always A Good Idea

    Fashion, Style, Wardrobe

    It's trench coat season. I fell hard for the trench coat years back when I found the perfect beige-with-a-hint-of-tobacco classic in the Luella sale. (I loved everything Luella Bartley brought out). It was such a great piece, went with everything and always looked chic over the tattiest jeans and trainers. ...

  • Pink_suit_straight_leg_jeans

    Easy Wardrobe Wins To Try Now

    Fashion, Style, Wardrobe

    Weather curveballs aside, it is now really starting to feel like we're entering the warmer season at full speed. Plus, the shops, pubs and eateries are back open! With that brings the opportunity to try out some new looks and debut some fresh pieces. Switching into a sandal, leaving the ...
  • LucyFeltonDress2

    How To Build Your Dress Collection

    Fashion, Style, Wardrobe

    Having the confidence to pull out a favourite dress in the morning and take it out of the house (whatever the weather, with conviction) isn't something that instantly strikes us all as 'easy'. It's far simpler to reach for the jeans and cosy sweatshirt, maybe throw a ...
  • sleeveless_knit_leopard

    Sleeveless Knits To Throw Over Every Dress

    Fashion, Style, Wardrobe

    Occasionally an item comes along that makes such good wardrobe sense, you just can't fathom how you ever got dressed without it. So I'm betting that if one of these knitted gems isn't already dominating your weekly line up, then you are most probably on the cusp of committing and ...
  • daily beauty staples

    Spring-Ready Beauty Staples

    Beauty

    It's been a long winter, there's been lockdowns and I've got two tots in the house, so make-up hasn't been high on my agenda and I know I'm not alone. Though I am one of those who gets a real instant lift by applying just a couple of products first ...
  • Lucy Felton Levis

    Summer Update + Latest Kids Buys

    Baby, Kids, Motherhood

    When the world hit pause as the pandemic took hold, every mummy and daddy across the globe became ultimate warrior parents overnight. In an instant lockdown set in and the mama-and-papahood juggle multiplied tenfold. We saw keyworkers powering on through, childcare options disappearing, work-from-home desks popping up in any nook ...

Trend Hunting In Saint Tropez

Travel

Recently invited to shadow the trends team of a major fashion brand on a trip to Saint Tropez, France, I was amazed at all the unique references used for inspiration. The colour of a sweet can be translated into the print of ...