Creative advisor and consultant Lucy Felton specialises in strategic 360 degree reviews of businesses within the style arena
An editor, journalist and fashion expert with over a decade of industry experience at international titles including Look and Grazia, Lucy’s vast knowledge and expertise of seasonal catwalk trends, the women’s lifestyle sector, high street and luxury retail means that she is skilled in all areas of content creation, brand direction and critique for editorial and commercial needs spanning print, digital, social and video.
Whether your business needs the steer and guidance of an industry eye, lacks compelling content or your company would simply like some fresh ideas to develop your brand’s fashion offering, Lucy can help cover all bases from editorial voice to digital presence.
Lucy has led teams of stylists and writers, worked with art teams, graphic designers, picture editors, photographers and videographers. With substantial hands-on print and digital experience she can finely tune shopping edits, write witty, authoritative copy and knows SEO and analytics.
Over the years Lucy has interviewed many celebrities and fashion designers, attended the global fashion weeks, reported live from muddy festival fields and filmed and presented for multiple brands.
Curating trends packages for clients wanting an expert eye on the overwhelming world of fashion, Lucy whittles down the catwalk looks, trends and street style details into easily digestible formats that are most relevant to a brands specific identity and needs. This vital trends information is then used within the design, content and marketing teams.
In her role as magazine editor, Lucy has worked on many collaborative clothing collections over the years, working closely with brands from design stage to store launch.