It seems that Olivia Palermo is a big fan of London boutique Matches. She chose the designer boutique as the exclusive stockist for her and Roberta Freymann’s jewellery collaboration Roberta (see the collection of beautiful bib necklaces online at Matches) and now she’s playing clotheshorse for Matches in house label Freda too. Known for laid back luxury pieces like this graphic print dress, Freda is a label to get to know and Fashion Editor loves seeing Olivia in action in the shots – somehow she just oozed chic. Better still, the behind the scenes video of the shoot gives an insiders peek into how she moves on set. Looks like a whole load of fun was had by all. Link through to matchesfashion.com to see the Olivia/Freda video now.