The Shockwaves NME Awards 2010, sponsored by USC was a bash and a half! USC sponsored the Best New Band award, seeing Bombay Bicycle Club beat The Big Pink, Mumford & Sons, The xx and La Roux to the gong. It was such a fab fashion-filled night with Kylie and Jaime Winstone rocking up in Dolce & Gabbana, Jo Whiley in DKNY and Pam Hogg in her own crazy-cool creation. Now, if you don’t already know about USC listen up! USC is a gem of a store for streetwear, stocking Diesel, G-Star and so on and Pixie Geldof recently fronted their new ad campaign – check out the Abandon collection (I am in love with these boots!) she loved so much online at now.


Boots, £80 Abandon at