The Shockwaves NME Awards 2010, sponsored by USC was a bash and a half! USC sponsored the Best New Band award, seeing Bombay Bicycle Club beat The Big Pink, Mumford & Sons, The xx and La Roux to the gong. It was such a fab fashion-filled night with Kylie and Jaime Winstone rocking up in Dolce & Gabbana, Jo Whiley in DKNY and Pam Hogg in her own crazy-cool creation. Now, if you donâ€™t already know about USC listen up! USC is a gem of a store for streetwear, stocking Diesel, G-Star and so on and Pixie Geldof recently fronted their new ad campaign â€“ check out the Abandon collection (I am in love with these boots!) she loved so much online at USC.co.uk now.
Boots, Â£80 Abandon at USC.co.uk