Bespoke NikeiD trainers… Pick the style of shoe you want, then go to town with different colours, materials and finishes for each section of the trainers, from the lining to the laces to the iconic Nike swoosh.
You can even have words embroidered on the Velcro fronts and heels. Fashion Editor went for ‘Love’ and ‘Hate’.
Online at or book an appointment in the NikeiD studio at Niketown Oxford Circus, London