New Brands On Repeat

Say hi to a handful of style newbies that have hit my radar and fast become wardrobe heroes-on-repeat. While there’s nothing I enjoy more than a rifle through the rails/scroll down the Just In sections for sure-fire style hits at all the popular brands and stores, I’ve long been a supporter of just-launched labels and rising designers too. It stems from years at weekly magazines where a ‘New Labels You’ll Love’ headline almost certainly triggered a boost in sales. It’s something that’s stuck and now when brands get in touch with debut collections, I’m always open to scouting through their look book or meeting up for coffee and a run through new designs. So here’s some of those fresh-on-the-radar updaters, the ones I’m reaching for daily and everything your winter-to-spring look will thank you for.

System of Motion’s 9-5 Shirting

You’ll find an instantly addictive day-to-day pal in expert staple-makers System of Motion. Isn’t there something seriously appealing about the clean lines of a well-cut shirt? Traditional and timeless, it’s hard to go wrong as long as you keep things roomy and style it with unexpected separates. I’m all about outsized boyfriend shirts and this one is just the right amounts tapered and baggy! A bright, block colour cashmere sweater and contemporary jean will always work with a shirt fave. The same goes for a leather trouser or by tucking it into a bold, statement midi skirt.

System of Motion knows how to whip up a shirt with the perfect proportions, so it’s no wonder they’ve delivered a debut collection with punch. I’m hooked on the blue stripe Ludwig  – one of those shirts that lasts the day with kids clawing at it/crumpled up under coats on the train – you can thank the non-iron, moisture-wicking fabric for that. One for the archives and if you’re buttoning up a sharp shirt daily for office life, you can take advantage of a neat 10% off the entire collection by entering LUCY10 at the checkout. There’s shirt dresses too if you’re looking for a spring/summer option but first things first, everyone could use a crisp white or blue stripe button up shaking up their collection.

Ania Haie’s Jewellery Layers

The first thing I asked Ania Haie‘s marketing manager over breakfast was – “Well, who is Ania?” I had built up an image of an edgy master jeweller in my head, someone who painted their design studio walls millennial pink, had a tool bench littered with green cheese plants and keen obsession with marble like the rest of us. I mean, just look at how nice the packaging is. But you see Ania isn’t a real person at all, she’s simply a fictional realisation of a really brilliant, directional design team. Everything about this new jewellery find is on point, from the marble, pink and gold packaging to the plush grey dust cases and strong, minimalist look book. Oh and the jewellery? Well, it’s really, really, rather good.

Ania Haie jewellery

Geometric lines and bold spheres sit alongside ancient inspired coins, open rings and exotic-feel rainbow stone details. It’s tough-boho. Taking every floaty dress, love-worn pair of jeans, beaten biker jacket, slogan t-shirt and silky top way out of boring territory – just one piece will update your look.

For me, it’s the sheer easy of it all that I love. You’re able to throw on a front hoop earring mid-week and gain all the punch of a statement tassel or pom pom drop without fuss or commitment. These are comfy, understated, yet unique. Plus, when it comes to the necklaces, bracelets and rings, you can layer to your hearts content.

These Modern Minimalist Drop Hoop Earrings have been perfect partner for so many outfits recently, toughening up the pale pink of this Topshop wrap blouse as brilliantly as a retro Tommy Hilfiger t-shirt and cardi combo. They just go with everything. I’m also wearing the Out Of This World Open Flat Ring and Topshop lips in Falling Fast which I’m utterly addicted to right now!

We previewed the collection launch at a breakfast presentation at London’s Bronte restaurant on the Strand. It was fruit salad to start, before skipping my go-to Bronte morning dish of Buttermilk Pancakes (check out the Extras section of the menu too because the sugar cured bacon goes very well on the side!) for The Vegetarian – a medley of bulgur wheat kibbeh, spinach, tomatoes, mushrooms, smoked beans and eggs. It definitely made a welcome change.

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Jewellery Buys I’m Coveting

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